An editorial is a piece of writing that shares an educated opinion on a current and often controversial or debated topic. It is not to be confused with a news article, but rather differs in that it has a larger purpose.
Editorials should be written from the perspective of a knowledgeable individual with a unique point of view. They are meant to spark discussion, provoke thought and encourage action, all while using the journalistic style of writing to inform and engage.
When it comes to editorial, the first step is finding a relevant, compelling story to discuss or reveal. It’s also important to know who the audience of your editorial is so you can tailor your content for them. This can be done by researching previous editorials or analyzing the reader engagement of other content in your section.
Once you have your topic and audience in mind, the next step is to write out a clear outline of what your editorial will entail. This will help you determine what facts and statistics to include, as well as how and where to mention and refute opposing viewpoints. It’s also a good idea to research and find resources, quotes and information on the topic you are discussing so you can present your argument from a credible source.
Lastly, eliminate any jargon from your editorial that may confuse or deter the reader. Editorials are intended to be easy to read and captivating, so don’t bury your point in pages of unnecessary detail.